All large scale changes reach a point where a tipping point kicks in. Enough people are engaged and the change moves past the early adopters to wash over the rest of us.
Climate change has been a topic that has been around for a long time but most of the debate had been around getting to a general agreement that it was a reality and not just another scare story. We're still not sure about the exact causes or what the future holds for us but we at least now accept that we are all playing a part in its development.
It's such a daunting topic in terms of its sheer scale that the temptation is to resign ourselves to the impacts of our rapidly warming planet.
However, we can all take steps to change the way we personally consume energy and this can be extended to our businesses. These small changes, if replicated across the globe could add up to a very big impact. It's also worth bearing in mind that with rapidly escalating costs of energy these small changes make a lot of sense!
At MINX we accept that we need to 'walk the talk' and have already started to set some aggressive targets for reducing our Carbon burn rates by 2010. We can achieve these reductions in a variety of ways including 'good housekeeping' (e.g. eliminating unnecessary consumption) and through the use of smart technologies such as rich media solutions to reduce our need to travel. We also believe that these smart technologies will help to improve the level of communications both within MINX and between MINX and its customers, partners and suppliers.
We are also actively integrating energy management across our service offerings as part of our 'Green Squared' initiative to ensure our customers both achieve their personal environmental targets and realize a tangible Return On Investment (ROI). Both John and I will be updating our blogs as we take MINX down the green road and would welcome input from the business community on how they are working to address their own green agendas.
Anthony
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